What does the phrase "Athletes first, winning second" indicate?

The phrase "Athletes first, winning second" emphasizes the importance of prioritizing the development, well-being, and experience of the athletes over simply focusing on winning competitions. This philosophy suggests that the primary objective of coaching should be to foster growth, skill development, and a love for the sport among athletes. It recognizes that while winning can be a rewarding outcome, the holistic development of athletes—such as their physical, mental, and emotional growth—should be the utmost priority. This approach helps create a positive environment where athletes can thrive and improves their long-term engagement and success in sports, beyond just the scoreboard.